Antonio Lopez

At the beginning 2017, another enriching experience began for the group of artists that travelled all the way from China to Spain to study painting with two great Spanish Masters: Golucho and Antonio López.

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TIAC Master Workshop with Antonio López García started on March 27th in Madrid. This was 6-day course during which Mr. López painted and sketched along with the students while giving them guidance on the painting process as well as suggestions on techniques and materials.

López also took the time to look at the artists portfolio one by one to analyze their creative ideas and to give them the most precious advices. 

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The students were deeply touched by this Artist, who on the first day of the workshop went himself to the vegetable market to select the material for the still-life exercise. It was important for López to allow the students to observe the creative process from its very beginning. Thanks to the Master they learned how to select the object/subject to be depicted and how to set up a harmonious composition with beautiful local products.   

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López shared with the students that he wanted to paint only what he could see, but also confessed that while studying the comparative method of painting, which uses only a brush as tool to check and compare proportions within the painted subject, he realized he lacked of means to capture more accurately the physical form.

Antonio Lopez's measuring tools

Antonio Lopez's measuring tools

During the '60s, he came up with his own personal measuring method using a variety of tools designed by himself that would allow him to measure any object regardless the distance.

A wooden square, a compass, some strings, a plumb bob, a bottle of temper and some needles have been used since during the development of his paintings.

My uncle is also a very good painter but he does not care about these rigorous methods of creation. He thinks he should practice how to observe the subject and I have very much agreed with him for long time, but I slowly found myself increasingly eager to achieve a higher level of precision, and in order to shorten the process, I tried some methods and finally found that measurement is the best way.
— Antonio Lopez

Antonio Lopez devoted himself to every aspect of the development of the student's progress in their paintings, and, regardless the difference of language, he was able to convey his passion and care for them. Not only he taught  the lessons, but also he took the time to know every one of the artists, to listen to their life stories, experiences and questions in order to give them the best of the advices. His humbleness was shocking for the Chinese artists, who pay so much respect to their Masters that they would never consider themselves as equals.

Master López broke cultural boundaries expressing his love for the encounter between the younger generations of different cultures, making TIAC's efforts to organize this kind of Master Workshops even more meaningful.

Artists Take the Lead

Artists Take the Lead

What is the role of the Artist in society? What leads the Artist to do what he does? What are the tools that help Artists to make a living on their creations? How does the Art Market behave and how can it be reached? How can creative thinking promote change and social impact? What are the challenges and opportunities faced by artists throughout their career? What’s the impact of technology in art? How is heritage managed? What is the relationship an artist’s practice has with their environment? 

All these questions and more were faced and discussed on Saturday November 25th during the event ‘Artists take the Lead’ hosted by TIAC and organised by Art World Forum in their first Italian edition. 

About Art World Forum

Art World Forum is an emerging global platform created by Anni Oates and Veronica Neo, whose aim is to build valuable network between art professionals and business leaders.

Through its high quality, high value international conferences, Art World Forum provides unique informational, marketing and networking opportunities to a vast number of art investors, collectors, dealers, insurers, academics, practitioners and overall art enthusiasts. Their aim is to be established in each of the world’s key art markets where transactions and investments are taking place.

Through their carefully curated sessions, delegates of the conferences will have the opportunity to network with leading experts in the art-business industry from around the world, to learn about how the art market interacts with business, financial, consumer and knowledge markets, and to develop strategic alliances that may lead to business opportunities and social impact.

The Forum

‘Artists Take the Lead’ was a series of conferences about artistic entrepreneurship and about The Artist as an entrepreneur himself. The event took place in The International Arts & Culture’s headquarters in Florence where at 9:30 a.m TIAC’s team welcomed the speakers and the attendants offering them a good Italian coffee.

Before 10:30 a.m., all the seats were taken and it was satisfying for both TIAC and AWF to see how the room was full of people coming from a variety of backgrounds and realities of the artistic field, from students of several art academies to professional artists.

TIAC headquarters in Florence, Italy

TIAC headquarters in Florence, Italy

Anni Oates, Co-Founder of Art World Forum

Anni Oates, Co-Founder of Art World Forum

Anni Oates and Veronica Neo, co-founders and directors of Art World Forum, started the event thanking TIAC and Florence for giving them the chance to organise a forum focused mainly on the Artists’s perspective, which often tends to remain on the back burner when pieces of art are treated only as economical investements to be sold and auctioned by art dealers and buyers.  

Scott Breton & Lynn Guo, Co-Founders of TIAC

Scott Breton & Lynn Guo, Co-Founders of TIAC

Right after, it was Lynn Guo and Scott Breton’s turn to speak. As TIAC’s co-founders they introduced The International Arts & Culture group as one of the projects that offer support to new artists to find an easier and clearer way of entering the artistic educational and professional world through the services they offer along with the Turandot project and Synarts, one focused on offering full education in arts and the other in charge of building an online platform to find grants, jobs, residencies and opportunities in arts all around the world.

Mr. Samir Ceric followed introducing the Art Coach, a project designed to empower artists with the tool-kit and the knowledge about how to turn their passion into a long term career and guide them on their own road to success by helping them develop more, learn more, discover more, decode more, figure out more, and in that way demystifying the art industry, opening it up to a much wider audience.

Mr. Ceric handed over to Armen Agop, a contemporary artist born in Cairo and currently living and working in Italy. Mr. Agop was in charge of introducing The Artist’s Perspective, bringing up the fact that the reason why human beings do art is unknown even for the Artist, who is led by a strong primary drive to create. Agop highlighted that the most precious resource for an Artist is Time. 

Armen Agop

Armen Agop

According to him, an artist must have the time to think about his project, sketch it, find the materials, work on the piece, question it and tweaking it. Though, it is well known that most of the artists are often solving financial problems by accepting jobs, sometimes not even related to art, that would give them the possibility to roughly make ends meet, but would waste their time and energy, putting them on the loop of frustration and unfulfillment of his primary drive.

Mr. Agop’s statement opened up the next discussion: what are the tools an artists can use to help him to save time and have access to a market that would fairly value him and his work of art?

Ms. Barbara Tagliaferri, Brand & Communication Leader, talked about how the Art Market works and underlined that social media and online communication and transactions are taking the lead on the way artists and buyers are getting connected. She introduced a very clear and detailed landscape from the buyers and art market’s point of view, but the question about what is the most successful way for an artist to access a market that seems unreachable for him, and how this numeric information could be helpful, remained without a clear answer until Miguel Mayher presented a project that links both the artistic and the financial worlds. 

Miguel Mayher

Miguel Mayher

The Artist MBA (Master in Business Administration) is a project sponsored by TIAC and created by Miguel Mayher with the aim of offering a series of online tutorials that would guide the artists on the path of entrepreneurship by finding creative ways of displaying, offering and living on their work of art, as well as promoting positive change and social impact.  Mayher presented some examples of artists that would inspire people to get in touch with art by using their influence in social media.

Technology should be seen as leverage for art.
— Miguel Mayher, Artist & Entrepreneur

 

Next on the Agenda was a case of study: Thinking Outside the Box, a conversation with five artists to discuss the challenges and opportunities faced by them throughout their career, about how has the art market categorized their practice and how can new initiatives inspire change. 

The conversation started with a video by Anna Rosa Paladino, Burlesque Artists, presenting the contrast between the joy and beauty offered to the audience during a show, and the internal world of the artist, often painful and sad but. The video stated that being a live performance a performer’s job, no matter what, the show must go on.

The ‘Thinking outside the box’ panel was composed by Mitchell Price, Artist & Teacher at The Florence Academy of Art, Tessa Moroder, Co-Founder & Textile Designer at LottoZero, Daniela Astone, Artist & Director of Second-Year at The Florence Academy of Art, Emanuele Barili, Space Designer & Architect of Associazione Chi-Na and Anna Rosa Paladino, Artist & Performer. 

The panel brought the attention back to the Artist’s world and to the fact that Art is not only a product to be sold, but a service to society through which it is possible to help people to find themselves, to enjoy life and to face difficult times. 

Mitchell Price, Tessa Moroder, Daniela Astone, Anna Rosa Paladino, Emanuele Barili

Mitchell Price, Tessa Moroder, Daniela Astone, Anna Rosa Paladino, Emanuele Barili

According to Daniela Astone, success in art can’t be measured only by the number of items sold within a year, the amount of money made with a piece or by popularity. Success is also given by the emotional impact on someone who might change behavior thanks to the contact with a work of art or the experience of art itself. Mitchell Price expressed that the worse advise that could be given to an artist is to change his lifestyle only because there could be a profit in it, therefore an artist should remain faithful to the essence that moves him to create. Tessa Moroder  and Emanuele Barili encouraged the combination between arts and other disciplines, such as architecture, to create new human experiences that would serve society’s harmony and help cultural integration.

Another case of study followed: Redefining the Studio, a conversation about the struggle of sourcing for an artist’s studio. How have artists taken the matter into their own hands, how have public spaces been redefined, culturally and personally and how has the cultural space been revamped were the topics to be discussed. 

Alessandra Tempesti, Leonnie Buche, Cristina Chiappinelli, Cosimo Balestri

Alessandra Tempesti, Leonnie Buche, Cristina Chiappinelli, Cosimo Balestri

Cosimo Balestri, Space Designer & Architect, Cristina Chiappinelli, Artist & Art-Teacher, Leonnie Buche, Musician and Alessandra Tempesti, Curator were the interviewees for this topic. The first task for this panel was to define how important it is to have a studio for an artists, and the conclusion was that the form of art defines its importance. For Cristina Chiappinelli, who often uses big printers for her graphic pieces of art, a studio is fundamental because of the need of physic space; this comes down to an increase of the artist’s expenses. On the other hand, Leonnie Buche talked about her experience in studio-sharing, that has given her the opportunity of networking and a way to widen her contacts and experiences. Cosimo Balestri exposed the possibilities of recovering abandoned places and transforming them into sustainable co-working spaces, and presented some examples of abandoned buildings being transformed into cultural spaces.

After lunch the forum focused on discussing the existing models of artistic creation, restoration an preservation versus new ones.

As an introduction to this topic, the art historian Andrea Foenander talked about the beginning of computer art and the development of contemporary art with the introduction of technology in it. Foenander explained that computers brought a whole new artistic field and possibilities that created a new language of expression. 

After the analysis of this new reality, it was the time to face and discuss the impact of the digital world on the process of art making.

Scott Breton joined Ms. Foenander in the discussion, expressing how exciting it is to experiment with new media and encouraging artist to overcome their natural resistance to digital resources, which gives the artists more forgiving ways of making mistakes and experimenting. However, Breton agrees on the fact that Classicism will always be the main source of knowledge in terms of composition and narratives. Ms. Foenander added that digital world still lacks of the physical experience, which sends specific codes to the human brain trough the senses, but acknowledged that Virtual Reality is giving a whole new perspective to the experiencing of art, since it’s already being used in art installations. Breton added that VR could be a possibility to widen the experience of physical art "imagine you can walk around a sculpture with an Ipad in your hands showing you the Artist while working on his piece" he said. 

Scott Breton, Andrea Foenander

Scott Breton, Andrea Foenander

This part of the forum was a reminder to the artist about the ongoing and unstoppable reality of technology development and digital world, yet, the decision of using a real brush or a computer still remains in the hands of the creator, as well as its responsibility on studying the classic methods to apply them in the digital format and vice versa. 

The previous topic was directly connected to the next one, a conversation about the institutional paradigm when protecting the heritage. Mr. Emiliano Galiani, Director and curator of Cartasia International Biennale, Mr. Giandomenico Semeraro, Vice-Director of Accademia di Belle Arti di Firenze and Mr. Emanuele Barletti, Curator of Annigoni Museum, were the speakers analyzing how institutions are keeping up with the changing environment and how classical models are welcoming change and promoting adaptability.

This last discussion brought up more questions than answers since heritage - keeping is a paradox for Emiliano Galiani, who thinks that heritage is something created continuously and renovated in the act of transmission of culture from one generation to the other, therefore it should be kept and maintained by both the government and people.

Emiliano Galiani, Emanuele Barletti, Giandomenico Semeraro

Emiliano Galiani, Emanuele Barletti, Giandomenico Semeraro

Education was a strong point of discussion, for Giandomenico Semeraro the more a person studies and knows about cultural heritage, the easier it is to create awareness on the importance of its conservation. For Emanuele Barletti, art is a matter of spirit, reason why it must be honored and respected as religion, but at the same time admits that money defines the possibilities of choosing methods and frequencies of conservation processes. The discussion ended with a spontaneous participation of the audience, who suggested Art should be taught and experienced since kindergarden and at home to broaden the awareness of its role and importance in society "it is too late to create awareness in college and University, a human being needs to get in touch with art since babyhood!" shouted a lady from the audience, followed by an ovation.  

The cherry on top of the cake was the closing speech by Mr. Chen Danqing, the Art World Forum Featured Artist. With his relaxed yet serious way of speaking, Mr. Danqing words were a challenge for everyone in the room. The Master advised every artists to quit their artistic path if thoughts about money and success are defining the directions of their creation, because an artists doesn't know why he creates, but he still does it. 

Why do I paint? I don’t know. I love painting, so I do it, that’s it.
— Mr. Chen Danqing
Mr. Chen Danqing

Mr. Chen Danqing

Danqing closed the circle bringing the discussion back to what Mr. Agop said at the beginning of the day: an artist responds to a primitive drive to create and he should be the condition to have time and space to do it, so as an entrepreneur he needs the right people and tools to help him. 

At the end of the day, the members of Art World Forum and TIAC witnessed the success of the event when, after the closing speech by the co-founders Anni Oates and Veronica Neo, several speakers and attendants sticked around to keep on passionately talking about the topics exposed. 

It could definitely be said that Artists Take the Lead in Florence was a success because at the end of the day, the network was created.

Will Artists Take the Lead? Definitely after the Forum it remained very clear that when an artist chooses how he wants to live and what he wants to create, he has already taken the lead.

Art World Forum: When Superwomen take the lead

Next Saturday 25th of November, TIAC will have the honor to host 'Artists Take the Lead', an event created by Art World Forum in association with The International Arts & Culture Group to gather all the players of the Art Market together to discuss the artist’s role in society; the liminality between art and commercialization, and leadership in the artistic and cultural ecosystem.

Art World Forum is an emerging global platform born in Singapore which aims to build valuable networks between art professionals and business leaders.

Through its high quality, high value international conferences, Art World Forum provides unique informational, marketing and networking opportunities to a vast number of art investors, collectors, dealers, insurers, academics, practitioners and overall art enthusiasts.

The newly-established initiative is anchored in Singapore and was founded in response to the lack in art & business conferences in Asia. Its goal is to extend various industries and to promote an exchange of various content by welcoming leading art and business experts to promote their expertise.

Our aim is to be established in each of the world’s key art markets where transactions and investments are taking place.
— Art World Forum Team
Anni Oates & Veronica Neo

Anni Oates & Veronica Neo

Two young and beautiful women are the leaders behind this start-up, Anni Oates and Veronica Neo, called by The Art Gorgeous Singapore’s Power Duo. 

According to the Duo, professionals in the art industry are keen on experimenting and testing new ground. The art world has always been a rather opaque environment with a fairly tight circle or individuals. It is refreshing and truly interesting to see people open up and invite the opportunity of having a chat. Anni and Veronica also think Asia is experiencing a renaissance in cultural and intellectual rejuvenation; blockchain may help overcome issues of transparency.

As a start-up, the greatest challenge has been to source for consistent support and engagement at our various events. Being involved in a start-up means that hurdles and complications are inevitable. Having said that, it is also what keeps us on our toes.
— Annie Oates for Art Radar

Art World Forum's niche is the gap not filled by art fairs and festivals, which offer plenty of opportunities where art may be viewed, displayed, sold or discussed, but without focusing on the marketplace or industry overall; 'the discussions and opportunity to network is the essence of our events' says Annie Oates.

The International Arts and Culture Group (TIAC), is proud to present Art World Forum for the first time in Italy to offer a series of conferences about artistic entrepreneurship and about The Artist as an entrepreneur himself.

‘Artists Take the Lead’ will be open to all artists interested in deepening their knowledge of the Art Market, how to deal with it and get involved in it in an organic, effective and fulfilling way.

The aim is to discuss current issues and lead positive change in the global artistic and cultural ecosystem, to inspire and encourage change. In a changing environment which demands a proactive attitude, and the ability to wear multiple hats in the industry, the focus is put on practitioners, creativity and problem-solving. 

TIAC's Team along with Art World forum are looking forward to the results of this collaboration that will offer a wide scale of encounter and also will allow The Artists to take the Lead.

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Pictures by Veronica Neo

Sources: Art World ForumThe Art Gorgeous, Art Radar

Beyond Skills, a Master Workshop with Golucho

On March 2017, a group of Chinese artists officially started their journey to Spain to attend the Master Workshop organized by TIAC with the great Spanish painter Golucho whose work is considered to be part if the New Realism.

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The problem with realism is that everyone believes that they understand it, they think before a realistic picture that it’s aim is the mere representation of everyday life. On the other hand, abstraction makes the viewer become humble and say ‘I don’t understand it’ and in that way, by not discovering that picture, they’re closer to the testimony of that work, but when it comes to quickly ‘understanding’ the painting, there is realism. The conclusion is that the viewer stays on the surface of what is represented and this work can be left in mere appearance and in technical ability.
— Golucho

After visiting El Museo del Prado, the artists went the to La Casa del Pavo Art Studio, the "Peacock House", located in the center of modern Alcoy, famous for being both Fernando Cabrera Cantó and Joaquín Sorolla's studio during the 19th century and which in 2012 became a professional art college.

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Beyond Skills was the name given to the five-day course during which the Master challenged the artists with the exercise of abandoning innate ideas and explore new possibilities through the exchange of cultures. Golucho finds experimental painting very important; his way of moving and changing according to the needs of creation break the rules of traditional techniques.

The best part of a painting is what has not been painted
— Golucho

After the course and as a closure to the experience with Master Golucho, TIAC organized an exhibition in Alcoy's City Hall where the paintings produced by the Chinese artists during the workshop were displayed along with Golucho's. The exhibition attracted wide attention from all over Spain and it's popularity was unexpected.

Although Spain and China are miles away from each other and have different cultures, through the arts they are all interlinked. Master workshops are organized not only to create the right ground for artistic education and exchange, but also to prove that communications goes beyond languages and creation Beyond Skills.

TIAC Master Workshop

Sometimes, as a young art graduate you feel there are lots of questions, technical and philosophical, that haven’t been answered during your studies maybe because you just face them once working by your own without a teacher's supervision. Often finding the answers to those questions becomes a matter of spending too much time searching for the right course, masterclass, workshop or connection suitable for both your craft and your wallet, and one might end up giving up because the experience is either too expensive or to far away.

In order to accomplish TIAC's mission of bridging between different levels of artistic education and to make artistic development easier and accessible for everyone, the team has come up with the idea of organizing Master Workshops. 

TIAC Master Workshop is a projects to get established and respected artists, who are highly skilled and professional and to create spaces to allow people from across the range of artistic world to learn from them.

In other words, Master workshop is about mentoring.

Master Workshop with Odd Nerdrum, Florence 2017

Master Workshop with Odd Nerdrum, Florence 2017

Master workshop with Golucho, Madrid 2017

Master workshop with Golucho, Madrid 2017

Led by the spirit of learning and sharing knowledge, TIAC invites artists that are in their Senior stage of their career to mentor other artists from a variety of levels of education, even the ones who are already professionals or in a late state of their career but are still in the research of answers. The main goal is to create a platform for artist to communicate with each other, to exchange opinions, questions and challenges.

Three Master Workshops have been organized during 2017, two in Spain with Masters Golucho and Antonio Lòpez and one in Florence with Master Odd Nerdrum. This have been extremely enriching experiences not only for the artist attending the workshop, but also for TIAC's team members, who also have learned how accessible, humble and full of questions even great masters are. 

At the moment TIAC is working on the new proposal and possibilities for the next Master Workshops to widen the the educational offer and opportunities and to strengthen the net that makes The International Arts & Culture Group a reliable artistic community, open and devoted to every single form of art and creative work.

Master Workshop with Antonio Lòpez, Madrid 2017

Master Workshop with Antonio Lòpez, Madrid 2017

 

 

 

About TIAC

Dear reader, we hope this letter finds you well.

We’d like to invite you to join us for a coffee in Florence to introduce ourselves, but if you prefer having a tea in Shanghai or Hong-Kong, tapas in Spain, a meal in USA or even a beer in Sydney, we can easily fix that. 

We are very much looking forward to meet you, and before we start describing ourselves, we’d love to hear about you; tell us what makes you an artist and why did you choose to follow the path of creativity. May we ask what are your projects, ideas, fears, frustrations and artistic needs? 

On top of everything, we want to hear about your passion.

Do you think the places we proposed for our meeting are unreachable? Think twice. 

Actually, don’t think…imagine.

Imagine a world wide artistic community capable of building bridges to turn any cultural, geographical and social boundary down, allowing encounter, realization and self-fulfillment to every person who decides to become a member. This idea might sound utopian, but with a little of visionary attitude and devotion it actually has become a reality called TIAC. 

The International Arts & Culture Group is an organization to connect and to support artists from a variety of arts, backgrounds and nationalities. Bridging between disciplines, the organization itself is made out of people form a different backgrounds such as fine arts, photography, architecture, design and performing arts. The Group is spread across the globe, with key teams in China and Italy, but others work from Australia, Hong Kong, Spain, and the United States.

TIAC was created by artists for artists. 

The Founders Lynn Guo, Liu Shiyu and Scott Breton, professional fine artists, came across the simple idea that they wanted to create more jobs, options and opportunities for people like themselves. The goal was to benefit people.  

We were not planning to become a company, our idea was to help artists to grow and to create jobs. We started with workshops and we had about 30 artist working for TIAC, and also a variety of models who are actually arts history professional but ended up modelling because of necessity. Later those models became our teachers. We want to give new graduates and students the opportunities to develop their profession, to live their passion also as a job.
— Lynn Guo, Painter and TIAC's Co-Founder

TIAC is an educational organization and it’s range goes across different levels of people involved in arts, from students to developing artists and professionals. TIAC supports them through putting them into an artistic network and also providing them of workshops to enrich their skills and background. 

The International Arts & Culture Group believes in the encounter between people from different cultures because trough exchange it is possible to meet several ways of seeing the world, face new personal and social challenges and “ you get in contact with new esthetics that might enrich your own work of art” as TIAC co-founder Scott Breton says.

The mission is clear: connection, education, collaboration, exhibition and development.

It is about creating fair opportunities for every artist regardless their social or cultural state to allow them to study, get into the artistic net, work with other artists, show their creations and develop their talent to pass it on to the next generation. 

Dear reader, we hope to have encouraged you to put aside your concerns about not being able "to make it as an artist". Know that there are other artist like yourself willing to make it easier for all of us. It is time now to believe in your passion and decide to develop it. We all have something to say, but if you think you're alone you won't speak out because from your perception  no one will hear.

Remember, in a community, no one is alone.  

Looking forward to meet you, 

TIAC Team